Look your consumers in the eyes with Real-World Learning.

Over the past month, I have spent quite a bit of time testing innovations in various retailers on two continents for our clients.  And once again, I am struck by the power of standing in a store, face-to-face with consumers and getting a visceral understanding of their reactions to the different things we’ve been testing.  I’ve watched our clients take huge leaps in their understanding of what is and isn’t working with their concepts and products in a very short time.  In stores, shoppers don’t hide their feelings.  You get body language, involuntary facial reactions, and an up-close look in their eyes as they try your products. 

 Plus, you get to see your product on the real, live shelf surrounded by the competition and see if it works the way you pictured in during all that design work.  Do shoppers see it? Do they react to it the way you expected? Or do you suddenly see that the glass doors or the lighting or the new product you hadn’t seen before suddenly make your package disappear on shelf?  Are you planning on the right category, shelf or department for your new-to-the world idea?

 Mission Field has a number of Real World Learning methodologies for products that are at different stages of development.  We’d love to talk with you about the power of our processes to help you meet your innovation objectives.