View from the Other Side
Uncategorized Julia Wing-Larson Uncategorized Julia Wing-Larson

View from the Other Side

In my 14-year career as a CPG marketer, I hired dozens of agencies to execute every part of the marketing mix and innovation process.  Now that I’m approaching the end of my first year as an innovation consultant, here are 4 tips for a successful innovation agency partnership built from my view from both sides. 

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