How can a Random Forest Help my innovation?
Jonathan Tofel Jonathan Tofel

How can a Random Forest Help my innovation?

Random Forests are one of many statistical regression tools used by Mission Field in the analytical process of projecting your innovations’ success potential. It is one of four key machine learning models we are currently using within our advanced metrics package on transactional tests of innovations, and we believe it is a key anchor for leveraging these test and learn experiences into driving future launch successes. To understand why we are using Random Forests, it helps to know what one is and how it works…

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View from the Other Side
Uncategorized Julia Wing-Larson Uncategorized Julia Wing-Larson

View from the Other Side

In my 14-year career as a CPG marketer, I hired dozens of agencies to execute every part of the marketing mix and innovation process.  Now that I’m approaching the end of my first year as an innovation consultant, here are 4 tips for a successful innovation agency partnership built from my view from both sides. 

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